1. The main pain points of overseas e-commerce

Lack of operational analysis capabilities leads to unclear market positioning

Cross-border e-commerce has developed to the point where the entire market is already a red ocean close to saturation, and the previous dividends are naturally no longer there. In this context, cross-border e-commerce companies of different sizes will inevitably encounter the problem of how to accurately position themselves in the market, which depends largely on operational analysis. Whether the market positioning is accurate will determine whether a brand or product can survive and achieve long-term development in the fierce market competition.

Let's take a look at the example of Xiaomi mobile phones! Xiaomi has a very clear positioning of the Xiaomi market, developing cost-effective fever terminals for consumers. High-end players have extremely high requirements for mobile phone configurations, and many international first-line manufacturers focus on the development of high-end mobile phones. 

However, the expensive prices of high-end mobile phones discourage many people who love mobile phones, but Xiaomi mobile phones have captured popularity with high configurations and medium prices, and quickly occupied a certain market. From the example of Xiaomi, we can see that accurate positioning will promote product sales, increase market share and increase brand competitiveness.

The competitive environment faced by cross-border e-commerce companies is more complex. Therefore, how to make data the theoretical support for operational behavior is a problem that they need to think about and solve. So why can't cross-border e-commerce companies find the right market positioning? Why is the analytical ability lacking?

There are only two reasons:

1) First, relying on manual collection and summary of data to make tables and drawings is not only labor-intensive, but also inefficient and prone to errors (for example, entrusting market research companies to spend several months or even more than a year to conduct questionnaires or interviews with potential target consumers).

2) Secondly, managers tend to use "self-perception" rather than objective rationality to evaluate data analysis, resulting in distorted analysis results.

In this way, not mastering effective tools for objective analysis is a major taboo in operations. At present, many cross-border e-commerce companies have begun to try to collect and summarize data, form visual results and insights, and transform personal decisions into big data and cloud computing decisions. 

Many of our cross-border e-commerce customers have tasted the sweetness of collecting data with the help of overseas residential IP proxy services + web crawling robots. Visual data formed by data collection, aggregation and analysis provide support for their decision-making, thus getting rid of the past methods of merchants relying more on business intuition and emotional decision-making.

One of our customers is engaged in online small commodity sales. The most important thing about this type of business is to determine the target market in a timely manner and meet market demand, but its lack of market analysis and product launch has become a development obstacle. After using overseas residential IP proxy service + network crawler robot, this customer collected various data from the major platforms he entered, presented them in the form of charts, and directly saw the sales of various commodities in different regions and at different times, and timely understood the company's operational health and the specific needs of the current market, and conducted commodity hot-selling analysis. 

It is worth mentioning that the collected intelligence also helped them understand the launch time of potential competitors, so as to use the time difference to adjust the goods and put them on the market first. This method has helped them win the platform sales champion of the season and won potential target consumers.

2. Unable to use competitive intelligence to make the brand or product stand out

On the whole, most cross-border e-commerce companies like to apply operation templates, but this method will make themselves a "passerby" of the brand and lose their own characteristics. It should be noted that the market scale of cross-border e-commerce enterprises is constantly expanding. The clothing market, cosmetics market, maternal and child market, pet market, and food market are gradually segmented in this industry, and the differentiation is becoming more and more obvious.

Given the diversified characteristics of cross-border e-commerce, any enterprise must make full use of competitive intelligence to meet its long-term development needs, but most cross-border e-commerce companies are usually unable to understand the market in person, let alone predict consumers' "expectations" in a timely manner. 

The grasp of consumer category preferences often lags behind market fluctuations. In order to survive in a highly competitive market, cross-border e-commerce companies must be able to understand and even predict consumers' expectations in a timely manner and meet them. The best way to achieve this goal is to use overseas residential IP proxy + web crawling services for indirect research and direct communication. For example, social media monitoring is a way to collect information about customer expectations and complaints.

Another of our customers was at a loss when facing a more complex and changing environment and consumers. How can we grasp market trends in a timely manner? How to accurately understand consumer needs? How to make good use of content influencer marketing? All of these have become problems that are in front of us but cannot be shaken off. Speaking of content influencer marketing, this company has many stories worth sharing. 

It should be noted that through the creation of content influencers, huge sales can be generated. Cross-border e-commerce companies need to conduct research and data to analyze the local consumer population, formulate marketing strategies, and improve the conversion rate of goods. 

This customer found content influencers that suit their tone through overseas residential IP proxy + web crawling services. Through the creation and promotion of content influencers, a large amount of relevant traffic can be easily generated on their pages and websites, which helps marketing and spread the popularity of their products, while bringing more profits and quickly improving performance. Another point worth mentioning is that even for products with a small marketing budget, this company can tailor innovative marketing strategies based on the collected competitive intelligence. The specific operations are as follows:

1) Create a product catalog that meets local consumers.

2) Regularly produce high-quality content and continue to attract traffic from multiple channels.

3) Provide seamless user and shopping experience across channels. These steps can help collect valuable insights into customer needs and provide products and services that meet these needs.

Summary:

Facing the various pain points of overseas e-commerce, proxy technology is undoubtedly a powerful tool. By bypassing geographical restrictions, improving data accuracy, and improving crawling efficiency, proxy technology can help you easily obtain the data you need and provide strong support for your business decisions.

Of course, in actual operation, we also need to pay attention to compliance, reasonably set the crawling frequency, and clean and process the crawled data. Choose the right agent service provider and combine it with automation tools, and you will be able to occupy a place in the fierce market competition.

I hope today's sharing can help you. Let us use agent technology to solve the pain points of overseas e-commerce and open up a broader market!