Globally, Facebook ads have become an important tool for companies to promote products, brands, and services. However, many advertisers may encounter ad rejections when placing ads. Facebook's ad review process is relatively strict, and ads may be rejected for a variety of reasons. Understanding these reasons can not only help you better manage your advertising strategy, but also increase the success rate of ad placement. This article will analyze in detail the common reasons why Facebook rejects ads and how to avoid ad rejections through compliance adjustments.

Common reasons for Facebook's ad rejections include:

1. URL error. 

This includes camouflaged links, where the link clicked by the user leads to other websites, and the auditor discovered this. Camouflaged links are necessary for promoting many arbitration offers and can be set up from multiple accounts. Undetectable makes it easy to create multiple accounts to expand and launch profitable campaigns. Each FB account will be the most trustworthy.

2. Attempting to promote prohibited items. 

These items are clearly listed in the Facebook advertising rules.

3. "Before and After" images. 

They are prohibited on Facebook. However, you can use related images, showing measuring instruments, clothing of different sizes, infographics, etc.

4. Unclickable buttons and elements.

For example, a play button.

5. Incorrect mentions of FB. 

The name of Facebook should be written in capital letters, using a regular font and used with the official logo. It is prohibited to change it to other forms, such as "Facebook", "Facebook-ization".

6. Personal discrimination. 

If personal characteristics such as gender, age, health status, religion, race, etc. are mentioned in the advertisement, Facebook will regard it as an attempt to discriminate. These characteristics are clearly listed in the advertising rules.

7. Misleading claims. 

The effectiveness of the product must be supported by facts.

8. Extra text on the image. 

The text information on the image should not exceed 20% of the image area. Exceptions include book covers, music albums, product packaging, posters and games.

9. Spelling errors. 

This includes incorrect use of special characters, vulgar language, caps lock and a large number of emoticons.

10. Low-quality images. 

If the photo is blurry, Facebook will not pass it. Neural networks can be used to improve creatives, such as Let's Enhance, Waifu2x, Vance AI Image Enlarger, Neural Love, etc.

11. Technical failure. 

Facebook's algorithm sometimes fails. In this case, the problem can be solved by asking the support department for help.

How the ad verification function helps reduce ad rejections

PIA S5 Proxy's ad verification function mainly helps advertisers reduce the risk of ad rejections through the following aspects:

1. Improve your ad verification operations

Use real residential IP addresses from any country or major city in the world to run your ad verification quickly, smoothly and at scale. Ensure that ads are displayed correctly in the right context for the right audience at the right time.

Avoid IP blocking: If advertisers conduct ad testing frequently, they may attract the attention of the platform because the IP switches too frequently. PIA S5 Proxy can help advertisers disperse test behavior and reduce the risk of ad rejection due to IP address issues by providing multiple IP addresses.

2. Simulate real visitors

Whether it is used to check ad campaigns, localization, ad placement or targeted promotions, we guarantee that our customers will be recognized as real visitors rather than partners. With over 350 million+ IPs worldwide, there is no need to worry about any type of ban or blockade.

Regional and cultural adaptation: Different regions and cultures have different acceptance of advertising content. PIA S5 Proxy can simulate user behavior in different regions, thus helping advertisers understand the acceptance of ads in different cultural contexts and optimize accordingly.

How to ensure Facebook passes ads

It is important to minimize the number of rejections. Every failure to pass the review will reduce trust. In case of rejection, you can:

If you find an error, you can correct it. For example, replace the "Before and After" photo and rewrite the text. After the modification, you need to resubmit the ad for review.

Submit an appeal. If the arbitrator is convinced that his offer is legitimate and the creative does not violate the regulations, he can submit an appeal through a dedicated form. It is important to provide the reason for the appeal and provide evidence.

It is best to delete blocked or rejected ads so that they do not "hang" in the account, which will reduce trust.

Conclusion

There are many reasons for Facebook to reject ads. Advertisers need to fully understand Facebook's advertising policies and ensure that they are in compliance with regulations from content, landing pages to account management. By implementing compliant advertising, optimizing user experience, and choosing the right Facebook agent, advertisers can not only reduce the risk of ad rejections, but also improve the effectiveness of ad delivery. In 2024 and beyond, understanding and complying with Facebook's advertising rules will be the key to advertising success.